BEING UNIQUE VERSUS STUPID
Bheema has started construction for his electronic store,meanwhile he gets to know that Innovation always wins his mind forces him to think in a different way as he heard that eCommerce giants are entering into his town till now there was no service offered to his town.The fear made bheema to think and he came up with an idea rushed to ram's house to ask his advice on this.
Bheema: I have started to think like you.
Ram: what?
Bheema: Have you heard about eCommerce operations beginning in our town,I have plan to overcome them.
Ram: Oh then tell me.
Bheema: They are offering product and service(delivery),I am going to offer product and delivery(service) in my town.
Ram: But that's not going to work out
Bheema: You are dump
Ram: Understand the E commerce has lot of mobiles which consists of various models,prices,companies and the latest products.
Bheema: so?
Ram: How can you think the customer would come to your shop where choices are a single percentage compared to E commerce.
Bheema: but I heard being differ rent wins the game
Ram : Ya, but you must also know that you have to fix what is wrong not what is right.
Bheema: Do u mean I am wrong?
Ram: No,you have to fix what is wrong in your buisness
Bheema:what?
Ram: E commerce giants need logistics partner when they enter into smaller towns as their own logistics wouldn't be feasible to a small town,In your town there is only a one logistics company and it has no plans of scaling up also.
Bheema So,what?
Ram:collaborate with the logistic partner before they collaborate,after that as the company have no resources to handle new clients they will reject the offer.Later you will the be the only mobile shop owner and E commerce for your whole town.
Bheema: will they if I offer delivery service
Ram: will buy from Amazon(products not available nearby),their service was in your town.
Bheema: Yes
Ram: Then it will be successful as you are the only one in your town who had both online and offline electronic store.
Bheema: Its like a dream
Ram: But remember being different doesn't win always.
LESSON LEARNED
BEING DIFFERENT DOESN'T WIN ALWAYS
IN THE NAME OF BEING DIFFERENT DON'T BE STUPID
-TIMOTHY FERRIS
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